Twitter Marketing Training

Twitter Marketing Training To Explode Your Followers

Twitter Marketing Training

Twitter Marketing Training To Explode Your Followers

I have been using Twitter since 2009.  I had only used it on the periphery of everything else I was doing.  No real focused effort to build a following…or my engagement.  For instance, I would share blog posts, webinars, etc.  I followed everyone I could and did minimal hashtag research; however, I never really had a strategy.  I started spending more time late last year looking at my analytics in Twitter.  That was eye opening.  I also started to notice that by using a few simple steps, I was able to drastically grow my following.  I had some good results, but still sensed that something was missing.

I recently attended a webinar that outlined a very simple strategy noted below:

  • Importance of Target Market
  • Consistency
  • Engagement/Interaction

These three things have made a huge difference.  Want proof…I started this new strategy March 8, 2016 and here are my March numbers.  I am already halfway to these numbers for April and it is only the 8th.

Here are my stats for the last 28 days…

This strategy took a few hours to set up initially, but now, it is 15 to 20 minutes a day.  I am continuing to tweak the content I share and my interaction.  I am enjoying the new conversations I am having with people.

Twitter Marketing Training Best Practices

Here are a few things I have noticed/learned as I gone through this Twitter Marketing Training:

Followers (People Following You)

There are some great people and marketers using this platform and I am enjoying making connections.  On the extreme opposite side of this are “bots” and garbage accounts.  What do I mean?

  • Accounts with no profile picture – I initially was following everyone and learned quickly that if someone does not have the time to put a picture in their account, they may not be worth following.  I generally unfollow these accounts.
  • Accounts with Little to No Tweet Activity – Just unfollow them.  You want to build an active following.
  • Irrelevent or Offensive Accounts – You will have followers that have you have no interest in or are offensive in subject matter.  Unfollow the irrelevant accounts and block/report the offensive ones.

Following Back

OK, you are limited to following 5,000 people…at least initially.  Twitter does not publish how this increases; other than stating below that there is a ratio that is in place…see their support pages:

  • Every account can follow 5,000 users total. Once you’ve followed 5,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published. Follow limits cannot be lifted by Twitter and everyone is subject to limits, even high profile and API accounts. 

So with that said, you have to be selective in who you follow.  With the strategy I have implemented, I am following and unfollowing daily.  I am also spending time going scrolling through tweets and unfollowing accounts.

Engagement

This has been the most interesting part of this new approach.  By being consistent with my content and tweets, I am building some great data as to when to tweet and what content my growing audience is interacting with.  This has been eye opening and explains why my Twitter account was not very active in the past.  The suggestion here is to provide relevant and consistent content to your target market.  Don’t forget to “sell” a bit as well…after all you are marketing.  Make sure you have a good mix of motivational, blog content/training, and links to lead capture pages.

One other item here, which is a topic for another post.  Make sure you are targeting the right people.  I am still cleaning up my Twitter account from 7 years worth of following and being followed.  This is pretty simple to do with some tools out there.  Make sure you are targeting the right people for your niche.  Here is another post I wrote last year when I initially started to focus on using Twitter more – http://bretteater.com/how-to-increase-twitter-followers  I laugh now because I was excited about 300 new followers over a 3 month period…see my results above.

Want To Take Your Twitter Marketing Training To The Next Level

Where did I learn this valuable approach to growing my Twitter following?  Below you will find a link to a free recording of a webinar that I attended recently.  As I said, I have been using Twitter for several year, but never really had a strategy to really use it!!  The training below is good if you are a beginner to the platform, or someone looking to tweak their approach.  I will continue to post about my journey, so stay tuned.

Was this helpful?  Please comment and share (and please do so on Twitter).

Cheers,

Brett

twitter marketing training

 

 

 

 

 

 

Want to check out the free recorded webinar for Twitter Marketing Training – CLICK HERE.

If you would like to check out additional posts relating to Twitter Marketing Training and other marketing topics – CLICK HERE to check out the rest of my blog.

6 Comments

  • Joyce Anderson

    April 19, 2016

    The training is top-notch, Brett – we must have attended the same webinar 🙂 What a difference it has made in my activity on Twitter and results! Great article, and I heartily agree 🙂

    • Brett Eater

      April 20, 2016

      Thanks for commenting Joyce! It is top notch. I am really enjoying digging into Twitter!

      Brett

  • Lisa SIcard

    April 20, 2016

    Hi Brett, I always follow people after looking at the bio and making sure they are authetic. I never follow an egg head or rarely anyone without a real photo. They must have a bio too, those without bio’s I don’t follow unless I really know them. I believe engagement is key in growing your followers and being on daily for at least 10-15 minutes is also key. A stale account is not going to work today!

    • Brett Eater

      April 25, 2016

      Lisa, absolutely agree. If you don’t have time to set up a picture or bio, I don’t have time to follow. I am also noticing, lately, a large number of accounts with a huge following, but no tweets. Screams “bot” account.

      Thanks for visiting!

      Brett

  • Carrie Aulenbacher

    July 10, 2016

    Wow, once I got to the part where you shared that these results are from over a thousand tweets in a month, my eyes bugged out. I maybe keep it to 3-4 tweets a day so how you get to over a thousand is mind boggling. Guess this means I might never be serious enough about Twitter. Thank you for being so open about these analytic numbers.

    • Brett Eater

      July 13, 2016

      Carrie,

      Thanks for stopping by. I use automation for some of that. For example, if I write a new blog post, I will share it to Twitter, then add it to an automated sequence that will continue to share it. It took a bit of analysis to find the right sharing timing and I continue to tweak that with fresh content, etc. I am not physically tweeting each month, but do mix in my own personalized tweets. Hope this helps!

      Thanks,

      Brett